Email marketing is a successful method to achieve your marketing goals. You can do a lot of things with email like interacting with potential customers, building your online presence and many more. Most of the email marketers follow the crucial element and metric that is unsubscribe rate.
It is the ratio of the amount of emails that are sent to the amount of people who clicked the unsubscribed button. This means that your customers are not satisfied with what you are offering them. It also means that the quality of your list is not up to the mark. If the email addresses that you have aren’t actually your potential target market, then you will have readers who will unsubscribe to your emails.
Do Not Raise a Red Flag
Some of the readers may write back while others may directly unsubscribe. If there is a spike in this rate then the ISPs start to take interest in it. It gives them a sign that you might be a spammer or haven’t done any research before your campaign launch. Either way, it raises a red flag.
The most common reasons why people unsubscribe are too many or too few emails, irrelevant emails, non-personalized emails, bad content, mass mailing, etc. It takes a lot of effort to not fall into these categories.
Improving your subscribe rate
It may be tough to win back the potential customers who have unsubscribed. However, there are ways that will enhance the subscribe rate by actively investing in better content, running list segmentation, research, interactive campaigns and good graphics and design.
The following 6 pointers will help you in reducing the unsubscribe rate:
1. Sending the right email on right time
You have to do a complete research and study, to find out the time that will be best to email you prospects, new and existing customers. This will in turn, increase engagement and will reduce the unsubscribe rate.
2. Speaking with them on a personal level
Make the best possible use of the customer database. You need to send relevant and personalized email messages to your customers. As this will, keep them more active and engaged. It will aid you in building a great customer relationship.
Ensure that you have segmented according to consumer demographic information (language, geographic location, occupation) and lifestyle (interests, hobbies, habits) that will aid you in connecting with the customers better via email content.
3. Make sure your objective is clear
The primary objective of email is to engage with your customers or to persuade them into taking some action. Ensure that your call to action is strategically placed in your email template and that the content is engaging and will influence your readers to interact.
4. Catchy subject lines
The subject line of your email should be impressive and should compel your readers in clicking your mail and reading it further. The subject lines should not contain complex words and has to be short. The limit of your subject line is 4 to 5 words and even a fifth grader should understand it.
5. Mobile friendly
Your email template should be compatible with all the mobile devices. Most of the emails today are opened via mobile devices. If your emails are mobile friendly then it will boost the click-through rates and enable your audiences to take more actions.
6. Take a quick survey
If you take a quick survey then it will help you in analyzing and understanding the reason why your consumers unsubscribed. The survey should not be complex and long. The questions that you ask should be short and simple and should not take more than a minute to complete.
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